08:35:00

Does the
time hold
The key to a
Mystery?

MB&F

Presented by:

Westime Stories
Hand Holding a Watch

For MB&F and its virtuoso leader Maximilian Büsser, watchmaking is an unceasing affair of creativity and sophistication. 8:35:00, at first glance, doesn’t carry with it particular meaning in the world of high-end watchmaking. But does the time hold the key to a mystery?

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Why even ask that question? When it comes to haute horology, the vast majority of watches are presented with their hands aligned to the time of 10:10. Perhaps it is the near-perfect symmetry of the hands’ placement at 10 and 2 o’clock. Perhaps it is the fact that in that position, the space above the hands outlines one third of the dial, allowing for a visually comforting geometry when a complication at 6 o’clock (the most common position for an additional feature) joins the design to form three equal sections on the dial.

A large number of MB&F’s creations, however, are presented with their hands or dials or captivating modules set to 8:35:00. Yet the question of “why” becomes secondary when in the presence of the manufacture’s extraordinary and uniquely designed timepieces. After all, why would a house so deeply rooted in the rejection of convention not follow its decisive character all the way to the most subtle aspect of presentation?

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Maybe the choice of time is a playful nod to the horological enthusiasts detail-oriented enough to have the otherwise inconspicuous trait jump out at them. Maybe it is the product of extensive research by the manufacture. The only thing for sure is that there is no coincidence. Whatever the intent, 8:35:00 serves as a constant reminder that MB&F plays by its own rules and that no holds are barred within the infinite playground that is Maximilian Büsser’s imagination. And in the presence of such inimitable creativity, one more touch of charismatic mystery seems delightfully appropriate.

The Horological Machine No 6, or HM6, for example, could at first sight easily be confused with a futuristic ship deep in inter-planetary travel. That is no coincidence as the design for the watch was inspired by the spaceship on a Japanese anime series from the 1970’s and 1980’s. Instead of a traditional round shape, the HM6 adopts a rectangular form that allows it to feature its hours, minutes and twin spherical turbines on the four corners of the architecture. In its center, the timepiece displays the mesmerizing tourbillon of its 475-component three-dimensional engine. That tourbillon, in another unique twist, even boasts a retractable shield activated via the crown. Atop the dial, not one but rather five sapphire-crystal domes extend the unique multi-dimensionality to the outer structure. Instead of hands, the HM6 displays its hours and minutes by way of two semi-spherical indicators, thus providing unparalleled legibility to go along with its fascinating sense of modernity. And the time displayed by the brand… 8:35:00.

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Whatever the intent, 8:35:00 serves as a constant reminder that MB&F plays by its own rules and that no holds are barred within the infinite playground that is Maximilian Büsser’s imagination. And in the presence of such inimitable creativity, one more touch of charismatic mystery seems delightfully appropriate.

Maybe the choice of time is a playful nod to the horological enthusiasts detail-oriented enough to have the otherwise inconspicuous trait jump out at them. Maybe it is the product of extensive research by the manufacture. The only thing for sure is that there is no coincidence.

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Come and discover
MB&F watches at
Westime boutiques

MB&F is an artistic concept laboratory based around the idea of assembling collectives of watchmaking professionals to develop radical watches.

2005

 

Conceived as the world’s first-ever horological concept laboratory, MB&F was founded in 2005 by Maximilian Büsser and stands for Maximilian Büsser & Friends.

Büsser had spent 15 years managing prestigious watch brands, such as Jaeger-LeCoultre and Harry Winston, when he decided to partner with Serge Kriknoff to start MB&F, which embodies Büsser’s rebellious vision to have his own brand, dedicated to developing radical, futuristic horological concepts by working in small, super-creative groups composed of talented horological professionals that he respects and enjoys working with.

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2007

 

In 2007, following a period of traveling around the world to convince his future retail partners to join him in this journey, MB&F unveiled its first Horological Machine, HM1. Its sculptured, three-dimensional case and beautifully-finished movement set the bar high for the out-of-the-ordinary Horological Machines that followed.

2008

 

Horological Machine No.2, launched a year later, caused a sensation in the world of haute horlogerie, with its distinctive shape and modular construction, and, in 2009, the iconic HM3 series, with the Horological Machine No.3 ‘Sidewinder’ and ‘Starcruiser’, was launched.

The HM4 Thunderbolt, MB&F’s most revolutionary piece to date, won the Grand Prix d’Horlogerie de Genève (GPHG) in 2010. The same year and derived from HM3, the brand launched the ‘Frog’ and the JLWRYMACHINE, both created in collaboration with jewelry house Boucheron.

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2015

 

In 2015, to celebrate its 10th anniversary, MB&F debuted the ‘Melchior’ table clock and MusicMachine 3, and, together with watchmaker Stephen McDonnell, reinvented the perpetual calendar complication with the creation of the LM Perpetual.

2016

 

The following year, the brand joined the prestigious SIHH watch fair in Geneva, launched its third M.A.D. Gallery in Dubai and presented with Caran d’Ache the Astrograph pen. A year later, at the SIHH, MB&F plunged into the water with Horological Machine No.7 Aquapod, and launched the Legacy Machine Split Escapement. At the beginning of 2018, the brand unveiled its second Performance Art piece in partnership with Stepan Sarpaneva, appropriately titled MOONMACHINE 2.

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The company’s risk-taking, idiosyncratic creations have been rewarded with many distinguished accolades, such as 4 Grand Prix awards from the famous Grand Prix d’Horlogerie de Genève, the Best Concept and Design Watch for the HM4 Thunderbolt in 2010 and, in 2015, MB&F received a Red Dot: Best of the Best award, the top prize at the international Red Dot Awards.

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Come and Discover MB&F Watches
at Westime Boutiques

Image credit: mbandf.com