17:46:21

Kox and Hayek
crossed the finish
line in first place

Blancpain

Presented by:

Westime Stories
Hand Holding a Watch

On April 25th, 2010, in Hockenheim, Germany, Marc A. Hayek and Peter Kox let their engine roar on the high-speed track of the Lamborghini Blancpain Super Trofeo event.

Following 41 minutes and 21 seconds of exhilarating motorsports competition, the duo, composed of Blancpain CEO Marc A. Hayek and Dutch professional driver Peter Kox, crossed the finish line in first place at the exact time of 17:46:21.

At the wheel of the #24 Blancpain Reiter Engineering car, Kox and Hayek overtook Eugenio Amos of Touringauto and never looked back. Just as Peter Kox had managed to place the team at the front of the pack in the race’s initial portion, Marc A. Hayek, who began his competitive racing journey at the age of 10, maintained the advantage on his way to piloting the high-performance automobile through the finish line for a well-earned victory.

At the wheel of the #24 Blancpain Reiter Engineering car, Kox and Hayek overtook Eugenio Amos of Touringauto and never looked back. Just as Peter Kox had managed to place the team at the front of the pack in the race’s initial portion, Marc A. Hayek, who began his competitive racing journey at the age of 10, maintained the advantage on his way to piloting the high-performance automobile through the finish line for a well-earned victory.

The union of Blancpain and Reiter Engineering may seem at first like a surprising partnership. Yet a look beneath the surface reveals similarities that make the collaboration as synergetic as it is. Reiter Engineering has established itself as a worldwide leader in the field of GT3 racing engineering. Its manufacture of Lamborghini GT1 and GT3 automobiles, among others, is a testament to the company’s devotion to performance down to the most minute details. The brand’s success in the world of racing furthers the evidence of its ability to translate a vision into tangible performance at the highest levels.

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Blancpain has maintained and strengthened its place at the summit of horological royalty thanks to its ceaseless devotion to innovation. Whether through perpetual calendars of astonishing precision, divers’ watches meant for nothing short of the most challenging conditions of underwater sport and exploration, or creations that challenge the boundaries of craftsmanship with the pursuit of the world’s finest methods, materials and imagination, the Swiss manufacture endows its watches with mechanical engines even more remarkable than the stunning aesthetics that house them.

Motorsports and haute horology share this special distinction. To the untrained eye, both universes produce creations of extraordinary beauty, statements of visual excellence and luxury. However, enthusiasts of the two fields will be quick to gasp at the magnificence of the engines that roar beneath the surface. Combining ultimate efficiency, power, precision and top-of-the-line engineering, motorsport engines and horological movements manifest their most profound beauty when put to their most challenging tests. Something upon which Blancpain and Reiter Engineering thrive with authority and style.


And thus at 17:46:21 on October 25th 2010, Marc A. Hayek and Peter Kox didn’t merely celebrate the culmination of 41 minutes and 21 seconds of racing excellence, they celebrated the fruits of their combined quest for excellence and of Blancpain Reiter Engineering’s pursuit of extraordinary performance.

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Blancpain Watch

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The world’s oldest watch brand brings together centuries of development with freedom of creation and a taste for the provocative.

Come and discover Blancpain watches at Westime boutiques

Innovation is our
tradition

MARC A. HAYEK - CEO BLANCPAIN

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1735

In 1735, Jehan-Jacques Blancpain founded the family-owned brand in the Swiss village Villeret, making this watchmaking house the oldest in the world. The Maison’s mission, expressed as “Innovation is our tradition,” has always been about looking forward.

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1830

His own son, Frédéric-Louis, launched, in 1830, the construction of what was going to become the largest watch manufacturer in Villeret.

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1932

Betty Fiechter became the first female CEO of a leading watchmaking company in 1932, after the death of Frédéric-Emile Blancpain, the representative of the 7th generation to run the brand, whose assistant Betty had been.

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1961

In 1961, Blancpain, along with Omega, Tissot and Lémania, became part of the Société Suisse pour l’Industrie Horlogère (SSIH), and Blancpain became the centre for production of movements for the entire SSIH group.

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1982

The ‘80s brought more change with Jacques Piguet, scion to the family business founded by Louis-Elysée Piguet, buying Blancpain in 1982.


He hired Jean-Claude Biver as vice-chairman of Blancpain’s executive committee a year later, and Frédéric Piguet and Blancpain were managed through joint ownership until 2010, the year of their official merger.

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2002

A decade later, Marc A. Hayek became the president and CEO of Blancpain.

blancpain timeline
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1815

In 1815, his grandson, Frédéric-Louis Blancpain, upgraded the workshops, modified the watch escapement design and developed an ultra-thin construction.

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1859

In 1859, Louis-Elysée Piguet opened his workshop in Vallée de Joux. He also brought into being the workshops for Blancpain Artistic Crafts in a former mill he had bought at Le Brassus, where they are still located today.

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1950

She recruited her nephew, Jean-Jacques Fiechter, in 1950, to co-manage the company, and they worked together until her retirement, 20 years later.


Fiechter was a passionate diver and, in the ‘50s, his attention was caught by the efforts of two French naval officers, captain Robert “Bob” Maloubier and lieutenant Claude Riffaud who, at the time, were developing a timing instrument that would target the needs of military combat diving. In the aftermath of World War II, the French military had created what was considered an elite group, the combat divers, the mission of whom was undersea intelligence gathering and acts of sabotage, often accomplished while working at night. However, during that era, the watch industry was focused on watches for aviation, and diving watches were too far removed from this realm. But Fiechter of Blancpain agreed to develop this project and launched, in 1953, the pioneering Fifty Fathoms, which has since then achieved icon status.

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1992

In 1992, Jacques Piguet sold both Blancpain and Frédéric Piguet to the Swiss Corporation for Microelectronics and Watchmaking Industries (SMH), which would later become the Swatch Group.

1735_0.png

1735

In 1735, Jehan-Jacques Blancpain founded the family-owned brand in the Swiss village Villeret, making this watchmaking house the oldest in the world. The Maison’s mission, expressed as “Innovation is our tradition,” has always been about looking forward.

1735_0-0006.png

1815

In 1815, his grandson, Frédéric-Louis Blancpain, upgraded the workshops, modified the watch escapement design and developed an ultra-thin construction.

1735_0-0001.png

1830

His own son, Frédéric-Louis, launched, in 1830, the construction of what was going to become the largest watch manufacturer in Villeret.

1735_0-0007.png

1859

In 1859, Louis-Elysée Piguet opened his workshop in Vallée de Joux. He also brought into being the workshops for Blancpain Artistic Crafts in a former mill he had bought at Le Brassus, where they are still located today.

1735_0-0002.png

1932

Betty Fiechter became the first female CEO of a leading watchmaking company in 1932, after the death of Frédéric-Emile Blancpain, the representative of the 7th generation to run the brand, whose assistant Betty had been.

1735_0-0008.png

1950

She recruited her nephew, Jean-Jacques Fiechter, in 1950, to co-manage the company, and they worked together until her retirement, 20 years later.


Fiechter was a passionate diver and, in the ‘50s, his attention was caught by the efforts of two French naval officers, captain Robert “Bob” Maloubier and lieutenant Claude Riffaud who, at the time, were developing a timing instrument that would target the needs of military combat diving. In the aftermath of World War II, the French military had created what was considered an elite group, the combat divers, the mission of whom was undersea intelligence gathering and acts of sabotage, often accomplished while working at night. However, during that era, the watch industry was focused on watches for aviation, and diving watches were too far removed from this realm. But Fiechter of Blancpain agreed to develop this project and launched, in 1953, the pioneering Fifty Fathoms, which has since then achieved icon status.

1735_0-0004.png

1982

The ‘80s brought more change with Jacques Piguet, scion to the family business founded by Louis-Elysée Piguet, buying Blancpain in 1982.


He hired Jean-Claude Biver as vice-chairman of Blancpain’s executive committee a year later, and Frédéric Piguet and Blancpain were managed through joint ownership until 2010, the year of their official merger.

1735_0-0009.png

1992

In 1992, Jacques Piguet sold both Blancpain and Frédéric Piguet to the Swiss Corporation for Microelectronics and Watchmaking Industries (SMH), which would later become the Swatch Group.

1735_0-0005.png

2002

A decade later, Marc A. Hayek became the president and CEO of Blancpain.

In the last decade, the brand has created 43 new, in-house calibers, such as the Calendrier Chinois Traditionnel, the Tourbillon Carrousel and the Villeret Tourbillon Volant Heure Sautante Minute Rétrograde.


The brand now has complete freedom of design, as well as total control over the manufacturing process down to the last detail, and its strength continues to lie in its ability to create timepieces that are at once groundbreaking and respectful of the Swiss watchmaking

Three Blancpain Watches

Come and discover
Blancpain watches at
Westime boutiques